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Small Businesses: 5 Tips to Build a Business Brand
Small business founders all have the same goals of being full-time. You’ve done the hardest part of unlocking and now it’s time to build your base. Your foundation will be your customer’s mind, logo and what we call today “The Brand.” You can avoid damaging your image or reputation by stopping and planning before trying to create anything yourself.
If you are just starting a business or in the process of re-branding yourself this is where you take the leap of faith and take action DO SOMETHING!
I recently took on a client who owns a restaurant and has delicious chicken jerky. GOOD!!! Fun! We also created everything related to his business from using gmail to a custom email. From a templated website to a custom website perfect for a restaurant. With the changes he has been able to launch a lunch program, cooking school and Sunday brunch. Sometimes it just takes admitting that we can’t do it on our own and that we need help.
Building your business can be time-consuming but exhausting. This is the part that marketing companies don’t tell you…how to fix bad branding decisions.
5 Quick Ways to Rebuild Your Brand.
1. Establish overall results – Know the big picture and the message you want to give your customers. Make sure you budget to make sure you don’t go overboard on unnecessary expenses. Schedule a meeting with a photographer with at least 2 years experience. People with experience tend to understand your message and purpose. Experienced designers can take that message and transfer your message into your logo and/or visuals through business cards, website, and other business materials.
2. Break into sections
When you set up all the results you want to set up, divide them into smaller sections. (Ex. Phase I Phase 2. Phase 3) The final phase is when everything must come together and begin the process of developing your entire package.
3. Allow enough time
Make sure that when completing a “Re-Branding” project timeline you allow enough time for deliverables, updates and finals. Allow at least 3-5 weeks for each session.
4. Assigning certain tasks to others
Make sure you have a team of experienced people for every stage of the project. you cannot complete this task without help. Keep a rolodex (old time) or contact page with go-to guru’s for any needs listed in each section.
5. Be flexible.
Don’t settle for one part because it’s not really good. Let your gurus use their skills and find common ground. Make sure that what you want is realistic and that it reflects who you are and what you want to promote.
Be SMART
Specific, Measurable, Achievable, Authentic, and Timely.
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