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How Are Mobile Applications Helping Businesses Get An Edge?
Industries are moving to strengthen the market and improve brand awareness, raising standards.
More revenue is making more businesses more flexible as investing less in mobile can help them sell better, deliver better results and drive revenue. This competition in mobile app development has led businesses to create dedicated business apps that help promote the services they offer and attract customers around the world.
According to research by Gartner, “In 2017, the demand for mobile software will exceed the ability of IT software developers to develop the software.”
Check out how these five industries are reaping huge profits from mobile:
(1) Health
The adoption of M-health software is very high in the healthcare industry to make the process faster and cheaper than ever before.
It makes inventory management in hospitals and pharmacies a breeze; providing omnichannel access to the patient’s data which makes the treatment easier; empowering patients with remote testing, e-prescriptions, and telemedicine services; health record management is easier with digitalization; medical communication is quickly done with instant messages or calls in the app; Health education and training are mobile and can be delivered anywhere.
With this, patient safety and sensitivity can be taken to a new level with improved access to care and reduced medication fraud.
(2) Travel and tourism
Gone are the days when travelers used maps, compasses, guidebooks or printed matter, and hired out to fix up and go places. Mobile apps have completely changed the experience.
85% of people use mobile apps to plan their vacations.
With the advent of mobile apps, travelers don’t need to dig deep into various papers, brochures or guide books or solve the problem of standing in long lines and book tickets online, book hotels, find out about local attractions, destination details, and food outlets. Easy access to travel destinations with mobile GPS and online payments enhances user experience and enriches engagement.
In addition, it is a powerful tool for travel agencies to attract customers, effectively sell travel packages and launch marketing campaigns to be visible in the market.
(3) Banks and money
Mobile applications have become a major part of the banking and financial services industry. The mobile-first strategy has become another way to engage customers, improve customer acquisition and increase retention.
According to research, 2 billion people will be using mobile banking by 2019.
It shows that investing has changed and more customers are banking on mobile apps to track, sell and use an easy-to-use and secure interface, which means that half of banking and finance customers will be more interested in digital services.
Almost all financial institutions tend to develop mobile applications to increase customer traffic, gain customer insight through data visualization, improve efficiency, and speed up operations.
(4) Fashion
The fashion industry has evolved by providing access to fashion apparel, accessories, fashion products and other products to customers through ubiquitous mobile apps. Mobile phones in the hands of customers reduce the need to travel to fashion stores or try on high-tech clothing.
Customers are notified of new arrivals, browse online reservations, view product details at any time, and check out quickly. M-commerce channels also help customers find fashion stores easily and get directions to the store.
Also, managing the store is easy. The store can check the availability of the product manually without wasting time searching for the product on the shelves. Also, early stock recalls alert owners to stock shortages and prevent the stock from going to waste.
(5) Media
An interactive element is being added to print and social media advertising to revitalize the way customers navigate a business, read content and find information.
With mobile apps, customers who are not interested in reading advertisements listen to what businesses have to offer through audio, video or audio. After all, knowing customer response to business advertising is easier to track and manage than traditional print and social media marketing, helping to adopt a data-driven marketing strategy.
Take away
Mobile DNA has permeated all types of businesses regardless of the size of the business. In order to build the brand, add value to customers, better connect with customers and increase profits, businesses are jumping on the mobile bandwagon. Does your business have a mobile app? If not, partner with an award-winning mobile software development company to create an app that best fits your business and produces unparalleled results.
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