Can You Get A Culinary Arts Degree Online Self Publishers Scream Bloody Murder

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Self Publishers Scream Bloody Murder

Micahel Samonic, the publisher of the Special Effects Cookbook, has made millions of dollars publishing it, and I want to tell you how.

This is what he did…

As an entrepreneur, he has always had limited success with aerial advertising.

Then he ordered and read Karbo, which introduced me to direct mail marketing. Until then, he had never sent direct mail.

He has always been interested in health and cooking, so the first task he did was how to cure hiccups. He used to get scared when he drank any kind of irritant or when he ate spicy food. He always used to get hiccups.

He did a little research. This was done before acupressure. They called it a cupinch.

He went and found that on your left arm there was a Chinese meridian that if you pinched it in the right place, you could manipulate the mind.

It worked for him, so he wrote a short course of about four or five pages and put the product in one rag. He was an Enquirer. He sold several books. It wasn’t all that successful.

He received 20 or 23 orders. The price was only $5 or $6. The ads only cost $20 or $30, so they made a profit right from the start.

From there, he published a book about how to do it, How To Get Free Dental Care.

Necessity is the mother of invention, right?

He had bad teeth and lived in Cleveland, Ohio. At the time there was a dental school there, Case Western Reserve was still there, a dental school. If you call you can enter the school and be like a pig to the students.

Complete with all kinds of free features. When there were government programs, the government gave money.

So, he put together a whole directory of schools and payment plans that you can go to and say I have a dental problem, fix it for free. That was my first big sale.

He sold tens of thousands of them.

So, he put the folder together. The first ad was an advertisement on a small website.

A subpage is smaller than the full page, but it dominates the page. If a full page is 7 x 10 in a magazine, a small page will be 5-1/2 by 6-1/2; somewhere around there.

My first commercial was in The Spotlight. Now, it’s called The American Free Press. It is a tabloid newspaper.

Published from Washington, DC Great for testing health related products.

The subject matter is what it actually did. The headline was Doctors Call Out Bloody Murder.

You can bet that the headline will get people interested in reading the ad. The function of the title is to grab the reader’s attention immediately. You only get them for half a second and if you don’t get them right away, they just turn the page and go forever.

Dentists are screaming murder. The reading of the document is heavy on conspiracy theories and political intrigues and things like that. Therefore, he designed the topic to suit the number of readers.

The subheading was Crazy Dentists because now you can get free dental care or something like that.

This was very serious advertising. That’s all it was. All ads are editorial.

This is the first time this product has been advertised.

It was every week, and when you placed the ad, you would wait ten days to two weeks depending on when you placed it before the ad appeared. He had to pay everything in advance.

At that time he did not owe anything to anyone.

The sale price was $600. That was late…maybe ’79 or ’80. Even though he had all the risk, he didn’t panic. Actually he was happy.

Then he waited.

They received 700 orders. At $10 a pop, that’s $7,000.

He was in business.

Do you have a great idea to share? Knowledge is money, and people pay for it. You can make millions by self-publishing your book.

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