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Why Search Engines Love Blogs – And So Should You!

Ask this question to any SEO expert and they will tell you “updates” and “backlinks”, except for Google which took over Blogger. The last one is his favorite because no one can argue with that.

Search engines like content that is important to users, and links indicate that other sites or blogs (not just your site) think your content is useful to their readers.

Blogs can be personal thoughts, life notes, schoolgirls’ posts, poetry blogs, artist’s blogs, or just sharing your moments with family and friends. One can share information, photos and even videos without any knowledge behind the creation and production.

Companies use blogs to advertise their latest products, introduce new services, announce upcoming events, share photos and videos of events, announce special offers/discounts, run elections, introduce new team members, special announcements, promote loyalty, and invite customers to leave. comment and provide references.

Bloggers believe that blogs are taken too seriously as sources of information. One in five bloggers do not think newspapers will survive the next decade. Half believes that blogs will be the number one source of news and entertainment in the next five years.

Bloggers are free to receive promotional messages from other blogs. Even non-blog sites have more influence among this group than social media sources of brand information.

Home businesses and young entrepreneurs use blogs to spread awareness and attract more people to their online business, new ventures, and brave journeys into the unknown.

Professionals use blogs to promote themselves, build awareness and credibility, make money (yes it’s possible), and share their knowledge and experiences.

Housewives use blogs to share cooking tips and recipes, their children’s growing up times, travel blogs, and shopping trips.

We SEO experts use blogs to achieve high rankings for keywords. Surprisingly, however many times my blog link appears higher on the search engine results page than the sites I target for the same keywords.

Getting started with blogging is easy. You can register with blogger.com or other such platforms.

If you don’t have a domain name for your blog, no worries, you can start with a free website with Blogger.

Let’s take a look at some interesting blog statistics.

The numbers vary but they agree that blogging is here to stay!

comScore MediaMetrix (August 2008)

– Blogs: 77.7 million unique visitors in the US

– Facebook: 41.0 million | MySpace 75.1 million

– Total audience online 188.9 million

eMarketer (May 2008)

– 94.1 million US blog readers in 2007 (50% of internet users)

– 22.6 million US writers in 2007 (12%)

Universal McCann (March 2008)

– 184 million WW have started a blog | 26.4 US

– 346 million WW read blogs | 60.3 US

– 77% of internet users read blogs

Technorati’s State of the Blogosphere 2008 Report is now available. For more information visit technorati.com/blogging/state-of-the-blogosphere/

The report says that Brands make up a large portion of bloggers’ online conversations. More than four out of five bloggers post product or brand reviews, and blog about things they like or hate. Even everyday experiences with customer care or in a retail store are blog fodder. Companies are already reaching out to bloggers: a third of bloggers are approached to become brand ambassadors. (Ref Technorati 2008 Report)

But wait, that’s not all. The report also stated that Blogs are a promising platform for advertisers. Most of the bloggers we interviewed have ads on their blogs. Marketers recognize that bloggers are creating high-quality content and attracting a growing, loyal audience. So there are opportunities to earn money from blogging. (Ref Technorati 2008 Report)

You believe, and you start writing from time to time, uploading photos and videos and sharing your blog link with many friends, but after a few months the worry starts to hit you (this is for those who do not track their readers using tracking software like Google Analytics) that you are writing for “you” alone it is your mother who thinks “my son is the best”.

While there is nothing wrong with writing, just for the fun of writing, I’m sure you all want to reach out and touch someone with your hard work. The real challenge is getting your audience to read your blog whether it’s their family, friends, coworkers, or readers around the world who might be interested in what you’re writing.

Trust me even friends will give you up if your writing doesn’t make them come back, so pay attention to the questions below and answer as honestly as you can.

-What will make your blog unique to your audience?

-Why do they want to bookmark your blog?

-Why do they want to connect with it and tell others?

-What is my main purpose for this blog?

Although the first three questions require you to search deeply in your mind and heart, the last question is the most difficult. What do you ultimately want from all the hard work, late nights and cups of coffee put into your blog?

Well, whether your blog is for the purpose of sharing information, gaining credibility, increasing visibility and ranking, building customer loyalty, sharing information, making money, or helping our fellow human beings on their journey of life, the most important thing is that search engines love blogs. , you should too.

So keep writing!

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